3 Simple Steps to Setting the Right Goals for your Body Shop

I was recently speaking with a client who was very frustrated. A year ago he had sat down with a business consultant who had encouraged him to set a lofty goal (for reference, this guy was doing $8M a year). Shooting for the stars, he set a goal of $25M but saw virtually NO GROWTH in the next year. He was still sitting at $8M. 

I started looking into it with him, and explained the Law of Sequential Goals. I want to unpack that for all of you as well because a lot of us get caught up in setting big, pie-in-the-sky type goals that can actually end up discouraging us because they seem so unattainable from where we are currently standing.

Now, I’m not saying don’t dream big -- those big goals are important -- I just want to make sure you have a realistic plan to help you achieve them. The Law of Sequential Order, or the “Domino Effect” as I like to call it, is all about helping you gain the momentum needed to grow constantly and exponentially. 

When pushed over, a domino has enough forward momentum to knock over another domino 1.5X its size. If you take a tiny domino and try to knock over one 50X its size, it’s not going to happen. But knock over enough dominoes in increments of 1.5X and it won’t take you long to gain the power needed to topple the big one. That’s the Law of Sequential Order at work.

You can see how this applies to your collision business. When you are setting your big goals, you need to work backwards and figure out the smaller, sequential goals that need to be in place in order to accomplish the lofty one. 

Remember, when setting goals to grow you body shop sales, follow these simple steps:

1. Set a big, lofty goal and a timeline for achieving it. 
2. Work backwards using the Law of Sequential Order (or, the Domino Effect) to figure out the targets you need to hit.
3. Review and adjust your timeline goals based on your smaller targets. 
   

Hope you found this helpful -- Keep crushing it!