Looking to grow your collision center sales? Before you spend another penny on marketing, there's a different solution you should consider.

Learn how to tweak your inbound phone calls to win your customers' trust and capture more repairs.

Perception is reality. We hear that phrase all the time, but what does it really mean? And how can you use it to grow your body shop business? 

This "Sniff Test" for body shops will help you make sure nothing rotten is overlooked when it comes to your customer experience.

If you're setting big goals for your body shop but are getting discouraged by slow sales, you need a better formula.

Are you burning cash on ads your customers don't connect with? That's the situation I found myself when I started pouring money into marketing my body shops after losing a major DRP. In this article, I give you some guidelines to help you choose a marketing team that will be able to speak to your customers in a language they understand.

Whether on the phone, over email, or in person, the words we choose when talking to customers matter.

There’s a new currency that customers are buying with, and too many body shops aren’t capitalizing on it. What am I talking about? The human trigger of responsiveness.

If you’re pouring money into marketing and ad agencies, and aren’t impressed with the results, you’re not alone. That’s why I want to share a framework that should be the foundation for all of your marketing.

If you really want to move the needle in your business, one of the most powerful things you can do is utilize the human trigger of convenience.

Are you struggling to hire the right people for your body shop? In this video, I share with you the secrets I use to hire high-performers and maximize the potential of my current employees.

If you're feeling like you’ve hit a ceiling, pay attention to the people you surround yourself with! Create a community that encourages you to grow.

This surprising tip made a huge difference to our net profit. In this blog, I share the moment I realized how important upselling can be in automotive repair -- and not just to us, but to our customers as well!